In the vibrant lexicon of French, "boum" evokes the spirit of a lively party. When transformed into a verb, it resonates with the intensity of an explosion. Poetically, "boum" captures the sonic beauty of fireworks bursting in the sky. As a boutique agency, Boum embodies these multifaceted meanings, always aiming to "make it boum" and to "ignite works like fireworks."

This project represents one of my most satisfying personal achievements, drawing on the captivating allure of fireworks. Boum's logo marries modern minimalism with distinctive flair, crafted with the intent to let clients shine brighter. It encapsulates the philosophy: "Use a classic touch to enhance your uniqueness," embodying the essence of what makes Boum uniquely vibrant and impactful.

With elegantly simple designs – lines that depict the radiant streaks of fireworks encompassed within a circle – the logo emerges as a mesmerizing yet understated firework bloom. Accentuated with chic cut lines, it mirrors the brand's innate dynamism and versatility.

ES Klarheit Kurrent, birthed from the structures of ES Klarheit Grotesk and developed by Alex Dujet, seamlessly aligns with the dynamic and expressive identity of the BOUM agency in my personal project.

The font, while echoing modernism and geometrical norms, embarks on a singular, radical design path with its distinctive, extreme cuts in alphabet components, mirroring the precise and dynamic cuts of the BOUM logo. It offers an original and potent tool that enhances headline authenticity and instills an atypical atmosphere, perfect for crafting uniquely vibrant and impactful communication projects for BOUM

Introducing Boum: where contemporary vitality meets modernist elegance. In crafting the branding for Boum, a deliberate choice was made to embrace the aesthetic principles of modernism, blending clean lines, geometric shapes, and a minimalist color palette. The distinct cut and energy of ES Klarheit Kurrent typography mirror the agency’s dynamic essence and the precision of its logo, harmonizing classic modernist style with a bold and lively spirit. Boum becomes a beacon of timeless sophistication and vivacious creativity, ensuring that your uniqueness not only shines but dazzles, brilliantly and unforgettably.