WorksInfo
JJJURRFROD 

 About :  noémie makes buying flowers pleasant and lovely. Choose from a diverse selection of flowers for any occasion, personalize bouquets easily, and enjoy the convenience of online ordering. Subscribe for weekly or monthly deliveries to keep your space lively without the hassle. Never miss a special moment with our smart reminders, ensuring every occasion is celebrated.



PROJECT OVERVIEW      DESIGN PROCESS       AUDIENCE       USER STORIES       USER  FLOW      WIREFRAMES      DESIGN SYSTEM     UI DESIGN





The problem : Consumers face challenges with the current floral market, including a lack of everyday floral options, difficulties in personalizing arrangements, the inconvenience of store visits, and forgetting significant dates due to busy schedules. This disconnect calls for a more adaptable and user-centric floral service platform.


 THE OBJECTIVES:Our aim with noémie is to bridge this gap, providing a platform where users can effortlessly browse and purchase modern flower arrangements, enhancing their spaces or expressing their sentiments with ease and style.
  • Diverse: A broad spectrum of flowers for all occasions.
  • Unique: Easy tools for creating personalized bouquets.
  • Convenient: Streamline flower buying with online ease.
  • Thoughtful: Smart reminders for never-missed special dates.



PROJECT OVERVIEW       DESIGN PROCESS       AUDIENCE       USER STORIES        USER FLOW      WIREFRAMES      DESIGN SYSTEM     UI DESIGN




WELCOME TO A WORLD AWASH WITH PETALS AND STYLE - BLOOMING MOMENTS AWAIT IN EVERY CLICK


PROJECT OVERVIEW       DESIGN PROCESS       AUDIENCE       USER STORIES        USER  FLOW      WIREFRAMES      DESIGN SYSTEM     UI DESIGN

user research summary:
For noémie, user research began with one-on-one interviews with potential urban users. Initially, it was assumed that most individuals primarily sourced flowers for special events or as gifts. However, interviews revealed that many urban dwellers are increasingly seeking flowers as a regular addition to their living spaces or workspaces for their therapeutic and aesthetic value. This insight prompted a shift to cater to both event-based needs and frequent floral refreshes for personal spaces.

pain points:

persona:
Based on the latest research in the floral industry, we’ve developed two user personas tailored for noémie:


PROJECT OVERVIEW       DESIGN PROCESS       AUDIENCE       USER STORIES        USER FLOW      WIREFRAMES      DESIGN SYSTEM     UI DESIGN







PROJECT OVERVIEW       DESIGN PROCESS       AUDIENCE       USER STORIES        USER FLOW      WIREFRAMES      DESIGN SYSTEM     UI DESIGN


 FOR APP

FOR WEBSITE



PROJECT OVERVIEW       DESIGN PROCESS       AUDIENCE       USER STORIES        USER FLOW      WIREFRAMES      DESIGN SYSTEM     UI DESIGN


We crafted these wireframes to map out Noémie's user experience. They highlight the journey from flower selection to bouquet personalization and subscriptions. This guide ensures a smooth and engaging experience for our users.


PROJECT OVERVIEW       DESIGN PROCESS       AUDIENCE       USER STORIES        USER FLOW      WIREFRAMES      DESIGN SYSTEM     UI DESIGN


BRANDING

 
noémie represents all things pleasant and lovely. Our branding uses pink to evoke a sense of nurturing and warmth, while white and black backgrounds ensure our flowers always stand out. This simple yet elegant approach highlights our commitment to making each bouquet feel special and vibrant.



TYPOGRAPHY





text stylesAa
Darker Grotesque       đ




key slogans

noémie: Where Flowers Nurture the Soul.






COLOR





SPACING & GRID SYSTEM 





PROJECT OVERVIEW       DESIGN PROCESS       AUDIENCE       USER STORIES        USER FLOW      WIREFRAMES      DESIGN SYSTEM     UI DESIGN



BLOOMING MOMENTS AWAIT IN EVERY CLICK

home:





Subscribe for Weekly or Monthly BlossomsUnlike most floral platforms that focus primarily on event-centric offerings, Noémie provides a continuous stream of beauty with subscriptions for weekly or monthly floral deliveries. This is ideal for those who appreciate fresh flowers as part of their daily lives, not just for occasions.






Break free from the event-only mindset with Noémie’s customizable bouquets. Whether it’s a personal treat or a gift, our user-friendly tools let you design arrangements that truly resonate with your style, enhancing your everyday living spaces.





Keep Memories Alive - Automated Reminders for Every Significant Date

noémie integrates a smart reminder system to celebrate both big and small moments with beautifully tailored flowers, perfect for adding a touch of joy to any day, not just special occasions.

TRY IT YOURSELF

Add to Cart



Selecting favorite flowers, adding them to the cart, and checking out is easy. Brighten a loved one's day or a personal space with a beautiful bouquet from Noémie. It's simple and convenient, perfect for any occasion.


TRY IT YOURSELF
Em 

 Make Your Own Bouquet



Designing a one-of-a-kind bouquet is a delight. Select favorite blooms, arrange them with flair, and savor the results. Brighten a loved one's day or add charm to any space with a personalized creation from Noémie. It's fun, easy, and perfect for any special moment.
TRY IT YOURSELF