WorksInfo
USER RESEARCH



Through personal interviews and focus groups, we gathered insights into the common issues users encounter. These findings guide the ongoing refinement of our app.



GRAPHIC DESIGNER

SUSU - 24 years sold
BlomAcency-HCM city


PAIN POINT 1:

Calculation and tracking complexity
Users face challenges with manual calculations and tracking expenses when splitting the bill. This process is time-consuming, prone to errors, and escalates in complexity with larger bills or multiple items



76%                              



report frustration with slow, error-prone manual bill splitting


82%                              



struggle to track group expenses, with multiple members and outings



43%                              



find coordinating bill splits with various preferences complex




COPY WRITER

NAOMI - 27 years sold
XolveAcency-HCM city


PAIN POINT 2:

Unequal Contributions and Awkward Conversations
Awkward money conversations and unequal contributions make bill splitting a challenge. We're looking for a fair and stress-free way to divide expenses with our friends



68%                              



cite challenges with unequal group contributions


79%                              


unequal spending in bill splits leads to awkwardness and disputes



54%                              



uncomfortable with money talks, leading to strains




ACCOUNT

DAN - 30 years sold
XolveAcency-HCM city


PAIN POINT 3:

Payment Delays and Forgetfulness
Remembering to settle the bill and ensuring timely payments from all participants can be a challenge. Busy schedules, forgetfulness, or the absence of a reminder system may result in payment delays and frustrations within the group.



63%                              



experience delays and forgetfulness in paying owed shares


81%                              



overlook payments due to busy schedules and multiple reminders


78%                              


seek a reliable, convenient system for share reminders and tracking

KEY FINDINGS





PERSONA




MISSION



We aim to streamline and enhance the experience of sharing expenses among friends.





USER FLOW








CONCEPT



Our concept is simple: Our approach is to make splitting bills as intuitive as sharing a meal. The app visually represents this through a circle, a symbol of unity and simplicity. When splitting a bill, the circle splits into two linked parts, demonstrating shared responsibilities in a clear and simple manner.









BRANDING 
















COLOR






F4F5F5



B1EF42



000000






TYPOGRAPHY







Aa
Darker Grotesque 

text styles

H1        Darker Grotesque
Bold / 40
H2              Darker Grotesque Bold /  32

H3              Darker Grotesque SemiBold /  24

B1              Darker Grotesque Regular /  18

B1              Darker Grotesque Regular /  16

description  Darker Grotesque Regular /  14      đ




key slogans

EVERY EXPENSE IS
A PIECE OF CAKE
Split the bill, share the fun









SPACING & GRID SYSTEM 








 ENJOY THE CAKE 








01. Onboarding

Our onboarding process introduces you to the essential features of the app, including how to split bills, manage expenses, and navigate effortlessly.

 
  START                         CREATE ACCOUNT
                     LOGIN
       





02. Home

The home screen provides a quick view of your balance and urgent payments. It features shortcuts to initiate new bill splits, scan bills, search previous transactions, and facilitate payments among friends.






x
Balance Summary Card
View your owed amounts and track
what others owe you in one glance
cvbnx
Urgent Payment Card
Remind the user to 
pay the overdue bill


v

Bill Reminder Alert
Promptly notify friends
about pending payments 
            c



Transaction search
Search and Review Your
Transactions Easily

Create New Split
Divide bills fast with friends,
eitherby scan or manual entry

d
Split Record Card
Track and review your bill splits